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Content Intelligence System
Built an AI system that monitors competitors, identifies content gaps, and drafts briefs — cutting content planning time from 2 days to 2 hours per week.
90% Planning time saved
2hrs Weekly instead of 2 days
12× More topics covered
The Problem
A content team of 4 was spending 2 full days every week just on planning — researching what competitors were publishing, identifying gaps in their own content, and writing briefs for writers. The actual writing was almost an afterthought.
What We Built
A weekly intelligence pipeline that runs automatically:
- Monitoring — scrapes competitor content, industry publications, and social signals
- Analysis — AI identifies trending topics, content gaps, and high-opportunity keywords
- Briefing — generates structured content briefs with angle, outline, and key points
- Delivery — sends a weekly digest to the team with prioritised recommendations
The Result
The planning process now takes 2 hours instead of 2 days. The team reviews and approves AI-generated briefs rather than creating them from scratch. Content output increased by 40% with the same team size.